Trending On Trends

In Social Media, there is a concept of trends. I’m sure you’ve seen trends before like the Area 51 thing or when a convention is going on. Both of these fit into that category. Now, the key thing about any trends is timing.   Trend Timing Trends may...
Making Waves On Instagram

Making Waves On Instagram

Instagram is one of the hottest social media platforms right now. It’s a great place to grow your brand, but starting out can be seriously difficult to gain followers. So, let’s start with some ways to do so; let’s start with your niche.  ...
Building Assets A Short Introduction

Building Assets A Short Introduction

Your game is an asset. Final Fantasy 7 is an asset. Your car or headphones are not really assets in most cases. But how do assets really work, because I know it’s something that never really made sense to me. So, let’s talk about how that applies to your...
The Brand Network Formula

The Brand Network Formula

We’re not just building up our game. We’re also building up a reputation for our studio. But, if you’re working alone, you may just be thinking about one aspect of this process — the actual creation of the game itself. But, there is more to it...
3 Tips For Creating Selling Points

3 Tips For Creating Selling Points

If you’ve been here a while, you already know I really want to drive home the idea of understanding who you’re marketing to as much as possible. They’re the ones that will pick up your game on day one and support you for having the mechanics that...
You Don’t Need All That Social Media

You Don’t Need All That Social Media

Despite what you might think, you don’t need to go crazy and market on every social media platform as an Indie Developer. You will end up spreading yourself too thin. Honestly, you should only use the ones relevant to your content, after all, we don’t have...